If you know me, you know how much I love polls/surveys. Not taking polls, but dissecting them. This one isn't even worth dissecting. It's idiotic on its face.
Polls are supposed to be information-gathering devices. This information can be used for marketing, customer service evaluation, testing political winds, etc. Sometimes a poll that's taken for a legitimate purpose is still illegitimate. Check these out if you want to know what I think about polls/surveys that do this.
But Charmin's poll is clearly not intended to gather useful information. It's only purpose is to get people who just love to have their opinions heard to click on an advertisement. It's so transparent that I can't imagine anyone clicking on it. I'd be curious to see the numbers on how many who saw the ad just couldn't resist pulling the trigger. And what they clicked. "Ooh, is Charmin extremely new and different or just very new and different? It wipes my butt in such new and different ways. But just how new and different? I'm torn."
2 comments:
You wouldn't be so torn if you were treating your butt to pillowy soft Charmin!
And that's their new slogan. Market tested and approved.
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