Second, there are the usual bright shiny colors and exciting graphics. This can be enhanced with new-and-improved Flash animations that actually fly across the screen to more effectively obscure your originally desired content, sometimes even forcing you to click on the "X" to close the offending doodad before you can view anything it obscures. Annoying.
I'll say this for it, it certainly draws focus. Of course, now I'm not interested in breakfast. Or lunch. Ever.
But they aren't selling lunch. They're selling...what? I'm guessing some kind of cure for the horrible affliction visited upon the poor slob pictured, with his/her face mercifully cropped. Delightful.
I could find out if I really wanted to. There's a button that says "Click here to learn more". What I really want is the one that says "Click here to learn less" or, more to the point "Erase this ad from your memory". Only twenty dollars.